Lynch, Mark <br/><br/>
"Viral advertising satisfies the core requirement for advertisers in the digital age; the necessity to get people interested". A discussion on the recent advertising phenonemon, viral marketing.  [Extended essay]. 
Mark Lynch 
 - Limerick :   Limerick School of Art and Design/ LIT./ ;  2016 
 - 40p. :  ill (some col) . ;  30cm.  
<br/><br/>Thesis submitted for B.A. in Visual Communications 2016 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand <br/>Viral marketing<br/>Marketing model<br/>Visual Communications--Extended Essays.<br/>Theses--LSAD--Clare Street
<br/><br/><label>Dewey Class. No.: </label>Thesis Graphics 03/16