TY  - BOOK
AU  - Lynch,Mark
TI  - "Viral advertising satisfies the core requirement for advertisers in the digital age; the necessity to get people interested". A discussion on the recent advertising phenonemon, viral marketing
U1  - Thesis Graphics 03/16 
PY  - 2016///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Advertising
KW  - Brand
KW  - Viral marketing
KW  - Marketing model
KW  - Visual Communications
KW  - Extended Essays
KW  - Theses
KW  - LSAD
KW  - Clare Street
N1  - Thesis submitted for B.A. in Visual Communications 2016; Includes bibliographical references
ER  -