McCaffrey, Eoin. <br/><br/>
A multimodal analysis of the dynamics of persuasive communication in the McDonald's animated advertisement 'Arch Enemies' 2015.  [Extended Essay]. 
Eoin McCaffrey. 
 - Limerick :   Limerick School of Art and Design/ LIT./ ;  2016 
 - 44p. :  ill (some col) . ;  30cm. 
<br/><br/>Thesis submitted for B.A. in Animation and Motion Design 2016 
<br/><br/>Includes bibliographical references 
<br/><br/>Multimodality examines modes of communication. Modes are used to convey a message to the receiver. Modes can be defined as but not limited to communication sources such as visuals, text, audio and language. Persuasion theory examines the roles of communicative devices, the intended outcome from the receiver s perspective, and the process of involvement of both the message sender and the viewer.  [Abstract] 
<br/><br/><label>Subjects--Corporate Names: </label><br/>McDonald's Corporation.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns -- United States--McDonalds.<br/>Animation and Motion Design--Extended Essays.<br/>Theses--LSAD--Clare Street
<br/><br/><label>Dewey Class. No.: </label>Thesis Animation and Motion Design 05/16.