TY  - BOOK
AU  - McCaffrey,Eoin
TI  - A multimodal analysis of the dynamics of persuasive communication in the McDonald's animated advertisement 'Arch Enemies' 2015
U1  - Thesis Animation and Motion Design 05/16. 
PY  - 2016///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - McDonald's Corporation
KW  - Advertising campaigns -- United States
KW  - McDonalds
KW  - Animation and Motion Design
KW  - Extended Essays
KW  - Theses
KW  - LSAD
KW  - Clare Street
N1  - Thesis submitted for B.A. in Animation and Motion Design 2016; Includes bibliographical references; Multimodality examines modes of communication. Modes are used to convey a message to the receiver. Modes can be defined as but not limited to communication sources such as visuals, text, audio and language. Persuasion theory examines the roles of communicative devices, the intended outcome from the receiver s perspective, and the process of involvement of both the message sender and the viewer.  [Abstract]
ER  -