Balikoeva, Izabelle. <br/><br/>
A discussion of the role of social media in luxury fashion marketing  [Extended Essay] / 
Izabelle Balikoeva. 
 - Limerick :   Limerick Institute of Technology/Limerick School of Art and Design ;  2016 
 - 42p. :   ill (some col) . :   30cm 
<br/><br/>Thesis submitted for B.A. (Hons) in Fashion Design 2016 
<br/><br/>Includes bibliographical References and appendices 
<br/><br/>This essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract]   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media marketing.<br/>Burberry--Marketing.<br/>Fashion Marketing.<br/>Fashion theses<br/>Extended essays--Fashion.<br/>Theses--LSAD--Clare Street
<br/><br/><label>Dewey Class. No.: </label>Thesis Fashion 01/16