TY  - BOOK
AU  - Balikoeva,Izabelle
TI  - A discussion of the role of social media in luxury fashion marketing
U1  - Thesis Fashion 01/16 
PY  - 2016///
CY  - Limerick : 
PB  - Limerick Institute of Technology/Limerick School of Art and Design
KW  - Social media marketing
KW  - Burberry
KW  - Marketing
KW  - Fashion Marketing
KW  - Fashion theses
KW  - Extended essays
KW  - Fashion
KW  - Theses
KW  - LSAD
KW  - Clare Street
N1  - Thesis submitted for B.A. (Hons) in Fashion Design 2016; Includes bibliographical References and appendices; This essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract]
ER  -