No angel:/ An investigation of the marketing strategies of lingerie companies and how they relate to femininity and feminine ideals. [Extended Essay] /
Aoife Eustace Doyle.
- Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2016
- 33p. : ill (some col) . : 30cm
Thesis submitted for B.A. (Hons) in Fashion Design 2016
Includes bibliographical References.
This essay investigates the affect the lingerie industry has on the construction of femininity. It looks closely at the marketing campaigns and work of a selection of contemporary lingerie companies. It uses a theoretical framework of gender theory to analyse these images and designs to explore their impact of the discourse of femininity. [Abstract]
Androgynous fashion. Marieyat. Lane Bryant. Victoria's Secret. Femininity. Lingerie--Social aspects. Fashion theses Extended essays--Fashion. Theses--LSAD--Clare Street