Developing a social media marketing strategy for SMEs in Limerick city. [thesis] /
Ailleen McGrath.
- Limerick : Limerick Institute of Technology, 2016.
- xii, 268 p. : 30 cm.
Thesis submitted for M. A. (2015).
Includes bibliographical references and index and appendices.
Theses--LIT--Moylish. Business--Theses. Humanities theses. Social media. Marketing. Small business--Ireland.