TY - BOOK AU - O Doherty,Kate TI - Individuality and the modern fashion designer: dimensions, difficulties and dilemas. [Extended Essay] U1 - Thesis Fashion 05/17 PY - 2017/// CY - Limerick : PB - Limerick Institute of Technology/Limerick School of Art and Design KW - Comformity KW - Individuality KW - Fashion industry KW - Fashion theses KW - Extended essays KW - Fashion KW - Theses KW - LSAD KW - Clare Street N1 - Thesis submitted for B.A. (Hons) in Fashion Design 2017; Includes bibliographical references and appendices; The main purpose of this research is to analyse and discuss the struggle between conformity and individuality within the fashion industry in regards to fashion designers and the pressure of working in a consumer driven society. Is it possible for a designer to reject the norm and adhere to their creativity within the fashion industry? [Abstract] ER -