Wilson, Grainne. <br/><br/>
An investigation of the marketing strategies employed by Sustainable Fashion Brands.[Extended Essay]/ 
Grainne Wilson. 
 - Limerick :   Limerick Institute of Technology/Limerick School of Art and Design ;  2017 
 - 36p. :   ill (some col) . :   30cm 
<br/><br/>Thesis submitted for B.A. (Hons) in Fashion Design 2017 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/>This extended essay examines the strategies used by sustainable fashion design brands to market their product.  It considers the marketing efforts of outdoor clothing label Patagonia, the 'Conscious Collection' of the high-street superbrand H&M and the trend-sensitive yet ethical brand People Tree and inspects the effectiveness of their promotional endeavours.[Abstract]. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sustainable Marketing in Fashion Design.<br/>Fashion theses<br/>Extended essays--Fashion.<br/>Theses--LSAD--Clare Street.
<br/><br/><label>Dewey Class. No.: </label>Thesis Fashion 08/17