TY  - BOOK
AU  - Wilson,Grainne
TI  - An investigation of the marketing strategies employed by Sustainable Fashion Brands.[Extended Essay]
U1  - Thesis Fashion 08/17 
PY  - 2017///
CY  - Limerick : 
PB  - Limerick Institute of Technology/Limerick School of Art and Design
KW  - Sustainable Marketing in Fashion Design
KW  - Fashion theses
KW  - Extended essays
KW  - Fashion
KW  - Theses
KW  - LSAD
KW  - Clare Street
N1  - Thesis submitted for B.A. (Hons) in Fashion Design 2017; Includes bibliographical references and appendices; This extended essay examines the strategies used by sustainable fashion design brands to market their product.  It considers the marketing efforts of outdoor clothing label Patagonia, the 'Conscious Collection' of the high-street superbrand H&M and the trend-sensitive yet ethical brand People Tree and inspects the effectiveness of their promotional endeavours.[Abstract]
ER  -