TY  - BOOK
AU  - Chan,Lorna
TI  - A discussion of how the brand Tim Hortons has become a national icon of Canda through its association with Canadian Traditions
U1  - Thesis Graphics 01/17 
PY  - 2017///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Branding
KW  - Brand personality
KW  - Hortons, Tim
KW  - Theses
KW  - LSAD
KW  - Clare Street
KW  - Visual Communications
KW  - Extended Essays
N1  - Thesis submitted for B.A. in Visual Communications 2017; Includes bibliographical references; Tim Hortons is one of Canada's most favoured brands.  It has triumphed over its competitors in the fast food restaurant business, becoming a national symbol of Canada.  This final project investigates howTim Hortons has drawn upon Canadian traditions to strengthen the appeal of the brand in relation to the Canadian people.[Abstract]
ER  -