TY  - BOOK
AU  - Kelly,Laura Ellen
TI  - A critical analysis of Dove's viral video 'Onslaught' advertisement and complexities of commodity feminism as an advertising strategy.
U1  - Thesis Graphics 05/17 
PY  - 2017///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Feminism theory as an advertising strategy
KW  - Advertising.
KW  - Theses
KW  - LSAD
KW  - Clare Street
KW  - Visual Communications
KW  - Extended Essays
N1  - Thesis submitted for B.A. in Visual Communications 2017; Includes bibliographical references; Through a critical analysis of the Dove's viral video 'Onslaught' advertisement this essay shows how advertisers have changed advertising strategies over time to sell to the female consumers.   Using 'Onslaught' advertisement to demonstrate the complexities using commodity feminism as an advertising strategy. [Abstract]
ER  -