Sagmeister & Walsh: Their approach to branding and its role in the successof the studio. [Extended Essay].
Sarah Nyhan.
- Limerick : Limerick School of Art and Design/ LIT./ ; 2017
- 40p. : ill (some col) . ; 30cm.
Thesis submitted for B.A. in Visual Communications 2017
Includes bibliographical references
This extended essay discusses in depth, the design studio Sagmeister & Walsh. The paper examines the studio in relation to their branding approach as well and investigating a number of other popular branding models. By critically analysing the brand through their work, the essay looks at how their approach aided in the renowned success of the studio brand. [Abstract]
Brand Design and Brand Strategy. Theses--LSAD--Clare Street Visual Communications--Extended Essays. Theses--LSAD--Clare Street.