TY  - BOOK
AU  - Nyhan,Sarah
TI  - Sagmeister & Walsh: Their approach to branding and its role in the successof the studio
U1  - Thesis Graphics 08/17 
PY  - 2017///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Brand Design and Brand Strategy
KW  - Theses
KW  - LSAD
KW  - Clare Street
KW  - Visual Communications
KW  - Extended Essays
N1  - Thesis submitted for B.A. in Visual Communications 2017; Includes bibliographical references; This extended essay discusses in depth, the design studio Sagmeister & Walsh.  The paper examines the studio in relation to their branding approach as well and investigating a number of other popular branding models.  By critically analysing the brand through their work, the essay looks at how their approach aided in the renowned success of the studio brand. [Abstract]
ER  -