TY  - BOOK
AU  - O Regan,Meg
TI  - Analysis of the media's perception and representation of the lesbian, gay, bisexual, transgender, queer, intersex (LGBTQI) commuity with a particular focus on advertising.  Does the media reflect a stereotypical or accurate protrayal of LGBTQI culture?
U1  - Thesis Graphics 09/17 
PY  - 2017///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT./
KW  - Sterotyping of the LGBTQI community within the media
KW  - Semiotic Codes within LGBTQI culture and adertising
KW  - Advertising
KW  - Theses
KW  - LSAD
KW  - Clare Street
KW  - Visual Communications
KW  - Extended Essays
N1  - Thesis submitted for B.A. in Visual Communications 2017; Includes bibliographical references; Analysis of the media's relationship with society and how the media represents minority groups to society.  Establishing that the media consistently takes symbols and codes from a minority group's culture and uses these codes to represent the group.  These findings are then applied to the LGBTQI community to reveal how the community has been represented by the media.  From examining past and present advertising campaigns by Absoult Vodka and Coca Cola we can establish that society's perception of the LGBTQI community has changed. Therefore, the media's representation has also changed from a stereotypical to an accurate representation of LGBTQI culture. [Abstract]
ER  -