Walsh, Cassandra. <br/><br/>
The silent salesman, ethics in packaging design .  [Extended Essay]. 
Cassandra Walsh. 
 - Limerick :   Limerick School of Art and Design/ LIT./ ;  2017 
 - 60p. :  ill (some col) . ;  30cm. 
<br/><br/>Thesis submitted for B.A. in Visual Communications 2017 
<br/><br/>Includes bibliographical references 
<br/><br/>The purpose of this essay was to establish the ethical conundrums within the area of packaging design.  Sustainable packaging design is of major significance in our world today, to protect the environment and society of future generations.  Sustainable packaging design is not some far-fetched idea, it is a concept and is becoming ever more prevalent.  Designers are increasingly becoming more aware of ethics within the job they do and are therefore in the midst, of designing-out any negative impacts on their own ethical views, environmental or otherwise, as well as the people they design for.  Through various studies and reports done on consumer behavior and preconceptions of the food they buy and how they are packaged, it is significantly clear that consumers favor sustainable alternatives and are environmentally aware but if a sustainable piece of packaging design does not meet their requirements, it fails at being the silent salesman. [Abstract] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication and packaging.<br/>Branding.<br/>Theses--LSAD--Clare Street<br/>Visual Communications--Extended Essays.<br/>Theses--LSAD--Clare Street.
<br/><br/><label>Dewey Class. No.: </label>Thesis Graphics 12/17