McCormack, Helen. <br/><br/>
The Aran Sweater and Irish cultural Aesthetic: Enduring Symbols of Identity for Today's Irish Knitwear Industry. [Extended Essay] / 
Helen McCormack. 
 - Limerick :   Limerick Institute of Technology/Limerick School of Art and Design ;  2017. 
 - 27 pages :   illustrations (some col) . :   30cm 
<br/><br/>Thesis submitted for B.A. (Hons) in Fashion, Knitwear and Textile Design 2017. 
<br/><br/>Includes bibliographical references and appendices. 
<br/><br/>The Aran Sweater has become a symbol of Irish heritage since the 1930's.  This essay focuses on the meanings, validity and value of the Aran Sweater and how its associations have helped establish a financially viable knitwear industry in Ireland.  It highlights the impact of fast fashion on the Irish knitwear industry today and debates if utilising Irish cultural identity is an important and valuable marketing srategy for contemporary Irish knitwear producers and designers. [Abstract] 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aran Sweater.<br/>Fast Fashion:--Slow Fashion  <br/>Branding and Marketing. <br/>Fashion, Knitwear and Textile theses<br/>Extended essays--Fashion, Knitwear and Textile Design.<br/>Theses--LSAD--Clare Street
<br/><br/><label>Dewey Class. No.: </label>Thesis Fashion, Knitwear and Textile Design 03/17