TY - BOOK AU - McCormack,Helen TI - The Aran Sweater and Irish cultural Aesthetic: Enduring Symbols of Identity for Today's Irish Knitwear Industry. [Extended Essay] U1 - Thesis Fashion, Knitwear and Textile Design 03/17 PY - 2017/// CY - Limerick : PB - Limerick Institute of Technology/Limerick School of Art and Design KW - Aran Sweater KW - Fast Fashion KW - Slow Fashion KW - Branding and Marketing. KW - Fashion, Knitwear and Textile theses KW - Extended essays KW - Fashion, Knitwear and Textile Design KW - Theses KW - LSAD KW - Clare Street N1 - Thesis submitted for B.A. (Hons) in Fashion, Knitwear and Textile Design 2017; Includes bibliographical references and appendices; The Aran Sweater has become a symbol of Irish heritage since the 1930's. This essay focuses on the meanings, validity and value of the Aran Sweater and how its associations have helped establish a financially viable knitwear industry in Ireland. It highlights the impact of fast fashion on the Irish knitwear industry today and debates if utilising Irish cultural identity is an important and valuable marketing srategy for contemporary Irish knitwear producers and designers. [Abstract] ER -