Quinlan, Sarah. <br/><br/>
A Study of Greenmarketing and Sustainable Practices with a particular Focus on the Innocent Drinks company.   [Extended Essay] :  
Sarah Quinlan. 
 - Limerick :   Limerick School of Art and Design/ LIT;  2017. 
 - 36p. :  col.ill. :   30cm 
<br/><br/>Thesis submitted for B.A. Hons in Ceramic Design 2017. 
<br/><br/>Includes bibliographical references 
<br/><br/>With its 'halo' logo and brand name alone, Innocent declares its innocence.  With consumer trust at an all time low, honest brands are much-needed in today's marketplace.  This study investigates how Innocent communicates its brand values, ethos and honestly through its innovative branding strategy.    
<br/><br/><label>Subjects--Topical Terms: </label><br/>Theses--LSAD--Clare Street<br/>Ceramic design theses<br/>Branding.<br/>Innocent.
<br/><br/><label>Dewey Class. No.: </label>Thesis Ceramics 04/17