TY  - BOOK
AU  - Quinlan,Sarah
TI  - A Study of Greenmarketing and Sustainable Practices with a particular Focus on the Innocent Drinks company
U1  - Thesis Ceramics 04/17 
PY  - 2017///
CY  - Limerick : 
PB  - Limerick School of Art and Design/ LIT
KW  - Theses
KW  - LSAD
KW  - Clare Street
KW  - Ceramic design theses
KW  - Branding
KW  - Innocent
N1  - Thesis submitted for B.A. Hons in Ceramic Design 2017; Includes bibliographical references; With its 'halo' logo and brand name alone, Innocent declares its innocence.  With consumer trust at an all time low, honest brands are much-needed in today's marketplace.  This study investigates how Innocent communicates its brand values, ethos and honestly through its innovative branding strategy.
ER  -