TY - BOOK AU - O Dwyer,Seon TI - Consumer Behaviour - A Comparison Study: Irish & English Generation Y in the Retail Industry U1 - Thesis BUS. M & M. 17/08 PY - 2017/// CY - Limerick PB - Limerick Institute of Technology KW - Theses KW - LIT KW - Moylish KW - Marketing & Management KW - Consumer behavior N1 - Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017); Includes bibliographical references and appendices ER -