TY  - BOOK
AU  - Scanlon,Lauren
TI  - The Importance of Brand Image in the Retail Fashion Industry
U1  - Thesis BUS. M & M. 17/09 
PY  - 2017///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Marketing & Management
KW  - Printed fashion apparel industry
N1  - Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017); Includes bibliographical references and appendices
ER  -