TY  - BOOK
AU  - Bostwick,Maeve
TI  - A study of the effectiveness of employees on brand image in the retail industry
U1  - Thesis BUS. M & M. 17/14 
PY  - 2017///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Theses
KW  - LIT
KW  - Moylish
KW  - Marketing & Management
KW  - Branding (Marketing)
KW  - Employees
N1  - Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017); Includes bibliographical references and appendices
ER  -