TY - BOOK AU - Radcliffe,Ailish TI - The impact of visual merchandising on consumer buying behaviour: the case study of Jo Malone London U1 - Thesis BUS. M & M. 17/15 PY - 2017/// CY - Limerick PB - Limerick Institute of Technology KW - Theses KW - LIT KW - Moylish KW - Marketing & Management KW - Consumer behaviour KW - Buying behaviour. N1 - Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017); Includes bibliographical references and appendices ER -