Burns, Dillon

An exploration of how professional athletes can leverage social media to influence endorsement deals [thesis] /Dillon Burns. - Limerick Limerick Institute of Technology 2017 - 194 pages ; 30 cm.

Thesis submitted for Masters of Business in Marketing & Management Strategy (2017).

Includes bibliographical references and appendices.


Marketing--Management
Dissertations, Academic--LIT--Moylish


Limerick Institute of Technology


Academic theses

Thesis MBS 2/2017