TY  - BOOK
TI  - The process of place branding with a focus on Ireland
U1  - Thesis MBS 3/2017 
PY  - 2017///
CY  - Limerick
PB  - Limerick Institute of Technology
KW  - Marketing
KW  - Management
KW  - Dissertations, Academic
KW  - LIT
KW  - Moylish
KW  - Limerick Institute of Technology
KW  - Academic theses
N1  - Thesis submitted for Masters in Business in Marketing & Management Strategy (2017); Includes bibliographical references and appendices
ER  -