Corporate Communications in Construction : Public Relations Strategies for Successful Business and Projects / Christopher N. Preece, Krisen Moodley, Alan M. Smith.

Enhanced descriptions from Syndetics:

Corporate communications--the way a firm relates to its clients, suppliers, shareholders, competitors and staff--has never been more important. More sophisticated and demanding clients, together with increased competition, have meant that construction firms need to build a sustainable corporate image to support marketing efforts. Corporate communications is a vital management function that needs to be planned in sync with the organisation's objectives and strategies. Until recently, however, the construction industry paid little attention to this aspect of management. This text shows how corporate communication processes and techniques can be managed more effectively, and examines how the general principles can be adapted to the dynamic and often turbulent environment of construction.

Table of contents provided by Syndetics

• Part I Corporate communications and stakeholders
• Corporate identity - not just pretty colours and logos!
• Corporate communications management
• Objectives, Skills and Organisation
• Part II Marketing communications - caring for the client
• Media relations - what the papers say
• Financial relations - money talks
• Government relations - 'the powers that be' Communicating community involvement - what will the neighbours say?
• Part III Internal communications - keeping our own house in order
• Part IV Corporate communications and the role of the project manager
• Communicating safety in construction
• Crisis management - 'that's another fine mess...!'
• Part V Conclusions
• References
• Bibliography
• Index