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Brand management : co-creating meaningful brands / Michael Beverland. by
Edition: 2nd. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Thousand Oaks : SAGE Publishing, 2021
Availability: Not available: Moylish Library: Checked out (1).
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan. by
Edition: Fifth edition, Global edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Harlow : Pearson Education Limited, [2020]
Online access:
Availability: No items available.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hoboken, New Jersey : Wiley, [2018]
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 WHE.
Kids and branding in a digital world / Barrie Gunter. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Manchester : Manchester University Press, 2016
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 658.827 GUN .
Brands and branding / Stephen Brown. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles ; London : SAGE, 2016Copyright date: ©2016
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 BRO.
Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 658.827 GAB.
Lifestyle brands : a guide to aspirational marketing / by Stefania Saviolo, Antonio Marazza. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Basingstoke : Palgrave Macmillan, 2012
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 658.827 SAV.
Packaging the brand : exploring the relationship between packaging design and brand identity / Gavin Ambrose and Paul Harris. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne ; Worthing : AVA Academia, 2011
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 658.564 AMB .
Commusication : from Pavlov's dog to sound branding / John Groves. by
Material type: Text Text; Format: print
Publication details: Cork : Oak Tree Press, 2011
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1019 GRO .
From brand vision to brand evaluation [electronic book] : the strategic process of growing and strengthening brands / Leslie de Chernatony. by
Edition: 3rd ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010
Online access:
Availability: No items available.
How brands grow : what marketers don't know / Byron Sharp. by
Material type: Text Text; Format: print
Publication details: South Melbourne, Vic. : Oxford University Press, 2010
Availability: Items available for loan: Thurles Library (2)Location, call number: Main Collection 658.8 SHA, ...
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Hoboken, N.J : Wiley, 2009
Availability: Items available for loan: Thurles Library (3)Location, call number: Main Collection 658.827 WHE, ...
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2009
Other title:
  • Brand revitalization
Online access:
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 LIG .
CoolBrands 2008/09 / Laura Hill. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Superbrands, 2008
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 658.827 HIL.
Wally Olins - the brand handbook / Wally Olins. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames & Hudson, 2008
Availability: Items available for loan: LSAD Library (1)Location, call number: Main Collection 658.827 OLI.
Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall Financial Times, 2008
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 KEL .
The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by
Edition: 4th ed., New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008
Online access:
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.8 KAP.
Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2008
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 MOR . Thurles Library (2)Location, call number: Main Collection 658.827 MOR, ...
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Pearson Prentice Hall, 2008
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 658.827 KEL . Thurles Library (1)Location, call number: Main Collection 658.827 KEL .
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 658.827 KEL. Thurles Library (4)Location, call number: Main Collection 658.827 KEL, ...
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