Introduction to electronic commerce / Efraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.].
Material type: TextPublication details: Upper Saddle River, N.J. : Pearson Education Internayional, c2009.Edition: 2nd ed. - Pearson International edDescription: 622 p. : col. ill. ; 26 cmISBN:- 0137008074
- 9780137008070
- 658.872 TUR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.872 TUR (Browse shelf(Opens below)) | 1 | Available | 39002100331819 |
Enhanced descriptions from Syndetics:
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives.
Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development
Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
Prev. ed. published under title: Introduction to e-commerce.
Includes bibliographical references and index.
Contents: Overview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation.
Table of contents provided by Syndetics
- Introduction to Electronic Commerce
- Part 1 Introduction to E-Commerce and E-Marketplaces
- Chapter 1 Overview of Electronic Commerce
- Chapter 2 E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
- Part 2 Internet Consumer Retailing
- Chapter 3 Retailing in Electronic Commerce: Products and Services
- Chapter 4 Consumer Behavior, Market Research, and Advertisement
- Part 3 Business-to-Business E-Commerce
- Chapter 5 B2B E-Commerce: Selling and Buying in Private and Public E-Markets
- Chapter 6 E-Supply Chains, Collaborative Commerce, and Corporate Portals
- Part 4 Other EC Models and Applications
- Chapter 7 Innovative EC Systems: E-Government to E-Learning and Consumer-to-Consumer Commerce
- Chapter 8 Social Networks in the Web 2.0 Environment
- Chapter 9 Mobile Computing and Commerce and Pervasive Computing
- Part 5 EC Support Services
- Chapter 10 E-Commerce Security
- Chapter 11 Electronic Payment Systems and Order Fulfillment ort Services
- Part 6 EC Strategy and Implementation
- Chapter 12 E-Commerce Strategy, Justification, and Global Implementation
- Online Part 7 Application Development
- Chapter 13 Launching a Successful Online Business and EC Projects
- Chapter 14 Building E-Commerce Applications and Infrastructure
- Online Appendices
- Appendix A The Impact of Electronic Commerce
- Appendix B Electronic Customer Relationship Management (eCRM)
- Online Tutorial
- T1 E-Business Plan
Author notes provided by Syndetics
Senior Lecturer, University of Stirling.050