Confessions of an advertising man / David Ogilvy.
Material type: TextPublication details: Harpenden, Herts [UK] : Southbank Pub., 2011.Edition: [Rev. ed.]Description: 190 pages ; 24 cmISBN:- 9781904915379
- 190491537X
- 659.1 OGI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Clonmel Library Main Collection | 659.1 OGI (Browse shelf(Opens below)) | 1 | Available | 39002100621839 |
Enhanced descriptions from Syndetics:
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Includes index.
How to manage an advertising agency -- How to get clients -- How to keep clients -- How to be a good client -- How to build great campaigns -- How to write potent copy -- How to illustrate advertisements and posters -- How to make good television commercials -- How to make good campaigns for food products, tourist destinations and proprietary medicines -- How to rise to the top of the tree : advice to the young -- Should advertising be abolished?
We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.--David Ogilvy. David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy\'s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.