A smile in the mind : witty thinking in graphic design / Beryl McAlhone & David Stuart, Greg Quinton & Nick Asbury.

By:

McAlhone, Beryl [author.]

Contributor(s):

Material type: Text

TextPublication details: London : Phaidon Press Ltd. 2015.Edition: Revised and expanded editionDescription: 272 pages : illustrations (chiefly color) ; 29 cmISBN:

9780714869353
071486935X

Other title:

Witty thinking in graphic design

Subject(s):

DDC classification:

741.6 MCA

Contents:

The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea.

Summary: Forty years of witty thinking from over 300 designers, including hundreds of visual examples and interviews with the world\'s top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world\'s top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	741.6 MCA (Browse shelf(Opens below))	1	Available		39002100625145

Enhanced descriptions from Syndetics:

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners

First published in 1996, A Smile in the Mindrapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking.

Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today's practitioners alongside classic examples, A Smile in the Mindbrings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death.

The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work.

Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mindis an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.

First published in 1996--Colophon.

Includes index.

The case for wit -- Types of wit -- Wit in practice -- Wit in the world -- How I got the idea.

Forty years of witty thinking from over 300 designers, including hundreds of visual examples and interviews with the world\'s top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art. Features the work of the most prominent designers from across the globe. Includes interviews with over 20 of the world\'s top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher. An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.

Author notes provided by Syndetics

David Stuart is Associate Director of the Corpus of Maya Hieroglyphic Inscriptions Project, Peabody Museum, Harvard University & coauthor of "Classic Maya Place Names".

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