Consumer Behaviour A European Perspective
Material type: TextPublication details: USA Prentice HallL 2002Edition: 2nd Edition A European PerspectiveISBN:- 027365182X
- 658.834 SOL
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Standard Loan | Clonmel Library Main Collection | 658.834 SOL (Browse shelf(Opens below)) | Available | R06631KRCC | ||
Standard Loan | Thurles Library Main Collection | 658.834 SOL (Browse shelf(Opens below)) | Available | R09783KRCT | ||
Standard Loan | Thurles Library Main Collection | 658.834 SOL (Browse shelf(Opens below)) | Available | R09782KRCT |
Enhanced descriptions from Syndetics:
Building on the enormous success of the first edition, this second edition of Consumer Behaviour: A European Perspective has been completely revised and updated. This text continues to provide a comprehensive, lively, highly contemporary and practical introduction to consumer behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity of European values, popular culture, lifestyles and consumption and their role and relationship in formulating marketing strategy are examined in detail. The five-part micro-to-macro wheel structure of the text takes a multi-disciplinary approach to the discussion of consumer behaviour theory and applications and includes the latest attitude and demographic data for profiling European consumers. Features *New - integrated references to e-marketing and e-business throughout the book *New cases, contributed by European consumer behaviour researchers *Marketing Opportunities and Marketing Pitfalls illustrate examples of where consumer behaviour issues and concepts have been successfully and unsuccessfully applied to broader marketing issues and strategies *Multicultural aspect