Visual intelligence : perception, image, and manipulation in visual communication / Ann Marie Seward Barry.
Material type:
TextPublication details: Albany : State University of New York Press, c1997.Description: viii, 425 p. : ill. ; 24 cmISBN: - 0791434354 (alk. paper)
- 9780791434352 (alk. paper)
- 0791434362 (pbk. : alk. paper)
- 9780791434369 (pbk. : alk. paper)
- 302.2 BAR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 302.2 BAR (Browse shelf(Opens below)) | 1 | Available | 39002100312975 |
Enhanced descriptions from Syndetics:
Today, our environment is dominated by the visual. This book explores "visual intelligence" as a basic and indispensable tool of cultural survival. The author offers a practical manual on a non-superficial level for those who seriously want to know how images are processed, how they function in relation to our innermost beings, and how they form the psychological fabric of our political, social, and economic environment. Barry defines how we derive meaning from images and examines perceptual process, how it has evolved, and the role it plays in our thinking. She critically examines the concept of rationality and explores how visual logic works to create meaning. The book goes behind the obvious and beyond the superficial as it critically examines the visual power and logic of images, cutting across a variety of areas: perceptual psychology, art, television, film, literature, advertising, and politics.
The second section of Visual Intelligence examines the role which various media play in creating the images which impact our lives: how visual images create a language with profound psychological meaning, and how print, television, and film media manipulate images to create desired emotional effects. Close-ups explore visual subtleties in such areas as digital manipulation, camera attitudes, and contextual framing, as well as the social consequences of "image" as an abstract concept expressed in concrete visual terms. Part III looks critically at the most controversial areas of image persuasiveness today--advertising, politics, and entertainment.
Includes bibliographical references (p. [389]-415) and index.
I. Perceiving images: 1. Perception and visual "common sense" -- 2. The nature and power of images. -- II. Mediated images: 3. The language of images -- 4. Video's moving images -- 5. Film logic and rhetoric. -- Part III. Controversial images: 6. Advertising images: seduction, shock, and the unwary -- 7. Political images: public relations, advertising, and propaganda -- Media images and violence. -- Conclusion.