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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 5. ed., Internat. ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston [u.a.] : McGraw-Hill/Irwin, 2001
Availability: Items available for loan: Moylish Library (1)Location, call number: Main Collection 659.1 BEL. Thurles Library (1)Location, call number: Main Collection 659.1 BEL.
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Advertising and Promotion /An integrated marketing-communications approach by
Material type: Text Text; Format: print
Publication details: USA McGraw-Hill USA 1999
Availability: Items available for loan: Clonmel Library (1)Location, call number: Main Collection 659.1 BEL. Thurles Library (1)Location, call number: Main Collection 659.1 BEL.
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