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Managing e-commerce in business / general editor, J. Botha ; editors, C. Bothma, P. Geldenhuys.

Contributor(s): Material type: TextTextPublication details: Cape Town, South Africa : Juta, 2008.Edition: 2nd edDescription: xxii, 632 p. : ill. ; 25 cmISBN:
  • 0702173045 (pbk.)
  • 9780702173042 (pbk.)
Subject(s): DDC classification:
  • 658.872 BOT
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 658.872 BOT (Browse shelf(Opens below)) 1 Available 39002100387118

Enhanced descriptions from Syndetics:

Although e-commerce has opened up various opportunities, it also presents threats and risks. This title provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by various technologies.

Includes bibliographical references and index.

Table of contents provided by Syndetics

  • The beginning and new horizons
  • The business impact of the Internet
  • The infrastructure of e-commerce
  • Basic Internet security: threats and solutions
  • Payment in e-commerce
  • Online security and risk management
  • Business-to-customer (B2C) e-commerce
  • The principles of online marketing
  • Special applications of online marketing
  • Creating web pages
  • Establishing an e-commerce store
  • Managing e-tailing
  • Online branding
  • Online advertising
  • Internet marketing research
  • Managing e-CRM
  • Special applications of e-commerce
  • Business-to-business (B2B) e-commerce
  • The supply chain and e-procurement
  • B2B e-marketplaces
  • The strategic focus in e-commerce
  • Managing e-commerce activities
  • E-commerce evaluation and metrics
  • E-government and e-learning
  • Legal issues in e-commerce
  • Changing paradigms and technical convergence
  • The future of e-commerce

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