Digital design : a critical introduction / Dean Bruton and Antony Radford.

By:

Bruton, Dean

Contributor(s):

Material type: Text

TextPublication details: New York : Berg Publishers, 2012.Edition: 1Description: pages cmISBN:

9781847888280 (pbk.)
1847888283 (pbk.)
9781847888297
1847888291
9781847889171
1847889174

Subject(s):

DDC classification:

745.402 BRU

Online resources:

Cover image

Summary: Digital media are revolutionising design, both as a tool in design practice and as a way of thinking about design products, processes and systems. Digital Design outlines the rules and patterns that underlie digital media and clearly explains how they improve design outcomes. But Digital Design is about breaking and bending the rules as well as following them. The book reveals how a combination of systematic thinking (understanding and using rules and patterns) and intuitive thinking (adapting and inventing for specific situations) can enhance the work of a digital designer. Written for both experienced and novice designers, Digital Design is superbly illustrated with over 200 black and white and colour images. With its unique combination of analysis and how-to, the book is inspiring for students of visual effects, animation, game, website and architectural design, and product and graphic design in a broader sense-- Provided by publisher.Summary: Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring original material based on the authors\' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation. Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them-- Provided by publisher.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	745.402 BRU (Browse shelf(Opens below))	1	Available		39002100464958

Enhanced descriptions from Syndetics:

Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media.

Featuring original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation.

Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them.

Digital media are revolutionising design, both as a tool in design practice and as a way of thinking about design products, processes and systems. Digital Design outlines the rules and patterns that underlie digital media and clearly explains how they improve design outcomes. But Digital Design is about breaking and bending the rules as well as following them. The book reveals how a combination of systematic thinking (understanding and using rules and patterns) and intuitive thinking (adapting and inventing for specific situations) can enhance the work of a digital designer. Written for both experienced and novice designers, Digital Design is superbly illustrated with over 200 black and white and colour images. With its unique combination of analysis and how-to, the book is inspiring for students of visual effects, animation, game, website and architectural design, and product and graphic design in a broader sense-- Provided by publisher.

Digital Design: A Critical Introduction provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design and creativity with examples from nature, art, architecture, industrial design, websites, animation and games, it addresses some fundamental questions about creative design with digital media. Featuring original material based on the authors\' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity and innovation. Going beyond existing texts on the subject, Digital Design is an accessible primer whose innovative approach transcends the analysis of individual subfields - such as animation, games and website design - yet offers practical help within all of them-- Provided by publisher.

Table of contents provided by Syndetics

list of illustrations (p. vii)
preface (p. xvii)
1 rules and digital design (p. 1)
2 bending rules (p. 22)
3 making digital artefacts (p. 40)
4 developing digital creativity (p. 61)
5 analysis: product design and art (p. 77)
6 analysis: architecture, film and games (p. 95)
7 serious play (p. 108)
8 studio journals (p. 123)
9 critical ideas (p. 148)
notes (p. 151)
annotated guide to further reading (p. 157)
references (p. 159)
glossary (p. 165)
index (p. 171)

Author notes provided by Syndetics

Dean Bruton is an artist leading the Digital Arts Program at the School Sciences, Southern Cross University, Australia. He is author Art Society of South Australia 1942-86.
Antony Radford is and Emeritus Professor in the School of Architecture, Landscape Architecture and Urban Design at the University of Adelaide, Australia. He is co-author of CADD Made Easy, Knowledge-Based Design Systems, Understanding Sustainable Architecture Optimization in Architecture, Building and Construction.