gogogo
Syndetics cover image
Image from Syndetics

Measuring the impact of your web site

By: Contributor(s): Material type: TextTextPublication details: USA John Wiley Inc 1997Description: 336p., 229 x 152mm, Illustrations, paperbackISBN:
  • 0471172499
Subject(s):
Holdings
Item type Current library Call number Status Date due Barcode
Standard Loan Clonmel Library Main Collection 658.84 BUC (Browse shelf(Opens below)) Available R04233KKRCC
Standard Loan Thurles Library Main Collection 658.84 BUC (Browse shelf(Opens below)) Available R08421KRCT

Enhanced descriptions from Syndetics:

After the mad rush to get on the Web, businesses are only now taking a close look at their Web sites and attempting to justify the investment. New tools for measuring Web site traffic and tracking visitor behavior are now available. This book offers in-depth advice and guidelines on benchmarking, measuring and managing a productive Web site. It helps you select the right tool for the job and explains and interprets valuable data on customer impact and revenue opportunities. Extensive case studies from over 50 pioneer companies including Chrysler, US West, Federal Express and 3M, illustrate how this valuable methodology works in real corporate settings.

Includes companion Web site with ...
* All the HTML pages from the book, along with the code
* Updates on new HTML codes and browser compatibility issues
* Links to other resources

This text tackles the issue of how a "Web master" can measure the commercial value of a site in order to make decisions about ongoing investments and content development.

Table of contents provided by Syndetics

  • Measurement Strategy and Planning
  • Planning and Measurement Essentials
  • Measurement and Site Justification
  • Measurement Strategies and Sources
  • Measurement Opportunities in Site Features
  • Measurements and Consolidation
  • Impact Measures
  • Consolidated Measures
  • Raw Measures
  • Analysis and Actions
  • How Often Should You Evaluate Measures?
  • What Do Your Measures Mean?
  • Content Evolution Choices
  • Strategy and Promotion Choices
  • Measuring Intranets
  • Measuring the Impact of Your Web Site Online
  • Index

Author notes provided by Syndetics

ROBERT W. BUCHANAN, Jr., is a network consultant to major Internet vendors, including Netscape, Microsoft, and Novell.

CHARLES LUKASZEWSKI is President of eWorks!, a provider of Internet products and services. He is also a web site management consultant and frequent contributor to leading industry publications, including MacWeek, Network World, and PR Tactics.

Powered by Koha