Marketing in travel and tourism / Victor T. C. Middleton and Jackie R. Clarke.

By:

Middleton, Victor T. C

Contributor(s):

Clarke, Jackie, 1966-

Material type: Text

TextPublication details: Oxford : Butterworth-Heinemann, 2001.Edition: 3rd edDescription: xxii, 487 p. ; 25 cmISBN:

0750644710

Subject(s):

Tourism -- Marketing

DDC classification:

338.4791 MID

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	338.4791 MID (Browse shelf(Opens below))	1	Available		39002000210428

Enhanced descriptions from Syndetics:

An explanation of the concepts and principles of marketing as they are increasingly being applied in the travel and tourism industry. Numerous examples are used throughout the text, which are drawn from recent practice in several countries.

Bibliography: p. 469-474.

Includes index.

Table of contents provided by Syndetics

The meaning of marketing in travel and tourism
Understanding the marketing mix in travel and tourism
Planning strategy and tactics for travel and tourism marketing
Using the principal marketing tools in travel and tourism
Applying marketing in the travel and tourism industry
Case studies of marketing practice in travel and tourism
Epilogue: prospects for travel and tourism marketing