Package design workbook : the art and science of successful packaging / Steven DuPuis and John Silva ; design by Braue-DuPuis.
Material type:
TextPublication details: Beverly, Mass. : Rockport Publishers, c2008.Description: 240 s. : ill. (chiefly col.) ; 24 cmISBN: - 9781592537082 (pbk.)
- 1592537081 (pbk.)
- 658.564 DUP
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 658.564 DUP (Browse shelf(Opens below)) | 1 | Available | 39002100466508 |
Enhanced descriptions from Syndetics:
The Art and Science of Successful Packaging
This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.
This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.
Packaging Evolution -- The Art and Science of Packaging Design -- Unlocking the Power of Design -- The Packaging Process -- Mastering the Art of Package Design -- Design\'s Real-World Return on Investment.
Author notes provided by Syndetics
Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including NestlS, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. StevenÆs personal design work is part of the permanent collection in the U.S. Library of Congress. John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including NestlS, KelloggÆs, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals.