Image from Syndetics
The globalization of tourism and hospitality : a strategic perspective / Tim Knowles, Dimitrios Diamantis and Joudallah Bey El-Mourhabi.
Material type:
TextPublication details: London : Thomson, c2004.Edition: 2nd edDescription: xiii, 321 p. : ill., 1 mapISBN: - 1844800466 (pbk.)
- Globalization of tourism & hospitality [Cover title]
- 338.4791 KNO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 338.4791 KNO (Browse shelf(Opens below)) | 1 | Available | 39002000366352 |
Enhanced descriptions from Syndetics:
The Globalization of Tourism & Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism & hospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Introduction
- 1 Tourist Policy, Resorts and Life Cycle Theories
- 2 The Globalisation Agenda of Tourism
- 3 The Influences of Marketing on Travel, Tourism and Hospitality
- 4 Marketing Communications
- 5 Global Branding
- 6 Destination Image and Eco-Tourism
- 7 Implications for Sustainability
- 8 Competitive Analysis of Resorts: A Strategic Perspective
- 9 Institutional Pressures and Pperational Aspects of Investment in Travel and Hospitality
- 10 Globalization in Tourism and Hospitality: Strategic Implications
- 11 Globalization in Tourism and Hospitality: Costs and Benefits
- 12 Global Trends in Tourism and Hospitality: A focus on South America, Asia-Pacific and the Middle East