The essence of competitive strategy David Faulkner and Cliff Bowman
Material type:
TextSeries: The Essence of management seriesPublication details: New York Prentice Hall 1995ISBN: - 0132914778
- 658.4012 FAU
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.4012 FAU (Browse shelf(Opens below)) | 1 | Available | 39002000274903 |
Enhanced descriptions from Syndetics:
Within the field of strategic management, competitive strategy is concerned with the core issues of where and how to compete. This book is concerned with strategy at the individual business unit (or SBU) level. It asks the following questions: Where should we compete? What products should we compete with? How will we gain sustainable competitive advantage in these chosen markets? It focuses on these issues and provides a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
Includes bibliographical references (p. 132) and index.
Table of contents provided by Syndetics
- Introduction to Competitve Strategy
- The Customer Mix
- The Product Matrix
- Environmental Analysis
- The Future Strategic Choice
- Joint developments and Acquisitions/ Implementation Through Internal Development
- Conclusion