Principles of retailing / John Fernie ; Suzanne Fernie ; Christopher Moore.

Enhanced descriptions from Syndetics:

Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in: * The changing retail environment * Managing change in the retail sector * Understanding the supply chain * Mastering retail operations Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailingis an essential text and reference.

Table of contents provided by Syndetics

• Preface (p. ix)
• Part 1 The Changing Retail Environment (p. 1)
• 1 Introduction (p. 3)
• The world stage (p. 4)
• UK retail rankings (p. 10)
• Official statistics (p. 12)
• Summary (p. 14)
• Review questions (p. 15)
• References (p. 15)
• 2 The retail environment (p. 16)
• Introduction (p. 16)
• The changing consumer (p. 18)
• The retail response (p. 24)
• The role of government (p. 35)
• Summary (p. 45)
• Review questions (p. 46)
• References and further reading (p. 46)
• 3 Theories of retail change (p. 48)
• Introduction (p. 48)
• Cyclical theories (p. 48)
• Environmental theories (p. 55)
• Conflict theory (p. 62)
• Combined theory (p. 64)
• Summary (p. 66)
• Review questions (p. 67)
• References (p. 68)
• 4 Retail strategy (p. 70)
• Introduction (p. 70)
• The strategic planning process (p. 70)
• Corporate strategy and objectives (p. 71)
• Environmental analysis (p. 74)
• Resource audit and analyses (p. 78)
• Strategic choice (p. 80)
• Location strategy (p. 85)
• Summary (p. 96)
• Review questions (p. 98)
• References (p. 98)
• Part 2 Managing the Retail Supply Chain (p. 101)
• 5 The development of retail marketing (p. 103)
• Introduction (p. 103)
• What is retail marketing? (p. 105)
• Marketing environment (p. 106)
• Marketing strategy and objectives (p. 108)
• Market segmentation (p. 110)
• Retail branding (p. 122)
• The service marketing mix (p. 127)
• Summary (p. 141)
• Review questions (p. 143)
• References (p. 144)
• 6 Retail buying in the twenty-first century (p. 145)
• The role of the retail buyer (p. 145)
• The principal buying activities (p. 146)
• Measuring the performance of the buying function (p. 149)
• The defining issues in retail buying (p. 150)
• Summary (p. 178)
• Review questions (p. 179)
• References (p. 179)
• 7 Retail logistics (p. 180)
• Introduction (p. 180)
• Supply chain management: theoretical perspectives (p. 180)
• Efficient consumer response (ECR) (p. 188)
• The retail supply chain (p. 191)
• Differences in logistics 'culture' in international markets (p. 195)
• The internationalization of logistics practice (p. 202)
• Future challenges (p. 204)
• Summary (p. 212)
• Review questions (p. 213)
• References (p. 214)
• Part 3 Managing Retail Operations (p. 217)
• 8 Adding value through customer service (p. 219)
• Introduction (p. 219)
• Customer service defined (p. 220)
• Service characteristics and their implication for customer service (p. 224)
• Improving the quality of customer service (p. 226)
• Managing customer service (p. 233)
• Implementing good customer service in retailing (p. 240)
• Summary (p. 245)
• Review questions (p. 246)
• References (p. 247)
• 9 Retail selling (p. 249)
• Introduction (p. 249)
• Retail selling and product classification (p. 250)
• Retail selling and types of buying decision (p. 251)
• Retail selling and shopping motives (p. 252)
• Retail selling and the buying process (p. 253)
• Retail sales roles (p. 255)
• The retail sales process (p. 256)
• Retail selling and the promotional mix (p. 259)
• Summary (p. 260)
• Review questions (p. 261)
• References (p. 262)
• 10 Retail security (p. 263)
• Introduction (p. 263)
• Causes of shrinkage (p. 264)
• The scale of retail crime (p. 266)
• Types of retail crime (p. 269)
• Dealing with crime--UK (p. 273)
• Retail loss prevention (p. 277)
• Summary (p. 285)
• Review questions (p. 286)
• References (p. 287)
• 11 Merchandising in retailing (p. 288)
• Introduction (p. 288)
• Managing the financial performance of the product range (p. 289)
• Management of space (p. 296)
• The contribution of merchandising to category management (p. 304)
• The dimensions of visual merchandise management (p. 311)
• Summary (p. 318)
• Review questions (p. 319)
• References (p. 319)
• Part 4 Managing the Future (p. 321)
• 12 The internationalization of retailing (p. 323)
• Introduction (p. 323)
• Internationalization of concepts (p. 324)
• Sourcing of products and services (p. 325)
• Internationalization of store development (p. 326)
• Towards a conceptual framework (p. 335)
• The reshaping of the global retail market (p. 339)
• Summary (p. 350)
• Review questions (p. 351)
• References and further reading (p. 351)
• 13 Electronic commerce and retailing (p. 354)
• Introduction (p. 354)
• The growth of e-commerce (p. 355)
• The market (p. 356)
• The e-commerce consumer (p. 357)
• Online store attributes (p. 361)
• The grocery market (p. 364)
• E-fulfilment (p. 368)
• The business-to-business (B2B) market (p. 370)
• Summary (p. 372)
• Review questions (p. 374)
• References (p. 374)
• Index (p. 377)

Author notes provided by Syndetics