Image from Syndetics
Public relations ethics / Philip Seib, Kathy Fitzpatrick.
Material type:
TextPublication details: Fort Worth, TX : Harcourt Brace College Publishers, c1995.Description: viii, 174 p. ; 21 cmISBN: - 0155019430 (pbk.)
- 9780155019430 (pbk.)
- 659.2 20
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Standard Loan | Thurles Library Main Collection | 659.2 SEI (Browse shelf(Opens below)) | Available | R06462KRCC | ||
| Standard Loan | Thurles Library Main Collection | 659.2 SEI (Browse shelf(Opens below)) | Available | R09464KRCT |
Enhanced descriptions from Syndetics:
For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively.
Includes bibliographical references (p. 159-167) and index.
Table of contents provided by Syndetics
- 1 The Public Relations Professional
- 2 Ethical Decision- Making in Public Relation
- 3 Understanding Ethics
- 4 from Theory to Practice: the Business of Public Relations
- 5 Truth as Ethical Imperative
- 6 Working with the News Media
- 7 Public Relations and the Processes of Government
- 8 Ethical Challenges in Crisis Public Relations
- 9 Toward a More Ethical Profession
- Appendices