Global fashion brands : style, luxury & history/ Edited by Joseph H. Hancock II.

Contributor(s):

Hancock II, Joseph H

Material type: Text

TextPublication details: [S.l.] : Univ Of Chicago Press, 2014Description: 295p. 23cmISBN:

1783203579
9781783203574

Subject(s):

DDC classification:

746.9 BRA

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	746.9 BRA (Browse shelf(Opens below))	1	Available		39002100468579

Enhanced descriptions from Syndetics:

Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods.

In this collection, the contributors explore the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of style and fashion as part of our global culture.

Author notes provided by Syndetics

Joseph H. Hancock II is associate professor at Drexel University in the Department of Fashion, Product Design, and Merchandising. Gjoko Muratovski is head of the communication design department at the Auckland University of Technology in New Zealand and chairman of the Ideas International Design Week in Australia. Veronica Manlow is assistant professor of business at Brooklyn College. Anne Peirson-Smith is assistant professor in the Department of English at City University of Hong Kong.