The creative economy : [how people make money from ideas] / John Howkins.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9780141977034
- 658.4063 HOW 23
- HD53
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Standard Loan | LSAD Library Main Collection | 658.4063 HOW (Browse shelf(Opens below)) | Available | 39002100632109 |
Enhanced descriptions from Syndetics:
Creativity is the fastest growing business in the world.
Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money?
In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include-
Invent yourself. Be unique.
Own your ideas. Understand copyright, patents and IP laws.
Treat the virtual as real, and vice versa.
Learn endlessly- borrow, reinvent and recycle.
Know when to break the rules.
Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
Originally published: London : Allen Lane, 2001.
Includes bibliographical references (p. 251-257) and index.
Table of contents provided by Syndetics
- Preface: Who is Creative, and Why? (p. vii)
- 1 When Ores Walked Across Oxford Circus (p. 1)
- 2 The Tripod (p. 11)
- 3 The First Talent (p. 18)
- 4 Where Ideas Take Root (p. 31)
- 5 Managing Ideas (p. 45)
- 6 Owning Ideas (p. 78)
- 7 Search, Learn, Mix and Share (p. 125)
- 8 Heartlands: Art, Design, Media and Innovation (p. 145)
- 9 Cities: The Spaces In-between (p. 209)
- 10 My Brain, My Asset (p. 226)
- Notes (p. 235)
- Bibliography (p. 251)
- Acknowledgements (p. 259)
- Index (p. 261)