Yield management : Strategies for the service industries / edited by Anthony Ingold, Una McMahon-Beattie and Ian Yeoman.
Material type:
TextPublication details: London : Continuum, 2000.Edition: 2nd edDescription: xiv, 345 p. : ill. ; 25 cmISBN: - 0826448259
- 338.4068 ING
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 338.4068 ING (Browse shelf(Opens below)) | 3 | Available | 39002000367715 |
Enhanced descriptions from Syndetics:
This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Introduction
- Part I The Principle of Yield Management
- 1 A Strategic Approach to Yield Management
- 2 Economic Theory of Pricing for the Hospitality and Tourism Industry
- 3 Legal Aspects
- 4 Quantitative Aspects of Yield Management
- Part II Models of Yield Management
- 5 Perspectives on Pricing Decision in the Inclusive Holiday Industry
- 6 Defining Yield Management and Measuring Its Impact on Hotel Performance
- 7 MERLIN: Model to Evaluate Revenue and Loadings for Intercity
- Part III Decision-Making
- 8 Decision-Making
- 9 Productivity and Yield Management
- 10 Computerized Yield Management Systems: Lessons from the Airline Industry
- 11 Revenue Management over the Internet: A Study of the Irish Hotel Industry
- 12 The Use of Marketing Information Systems and Yield Management in the Hospitality Industry
- Part IV Service Sector Industries
- 13 Yield Management and the Airline Industry
- 14 Yield Management in Budget Airlines
- 15 Revenue Management in Scottish Visitor Attractions
- 16 Yield Management Practices
- 17 Application of Yield Management to the Hotel Industry
- 18 Yield Management and the Restaurant Industry
- 19 Capacity Management in the Cruise Industry
- 20 Capacity Management in the Football Industry
- 21 Conference Sector Capacity Management