Risk issues and crisis management / Michael Regester and Judy Larkin.
Material type: TextSeries: PR in practice seriesPublication details: London : Kogan Page, 2005.Edition: 3rd edDescription: 192 p. : ill. ; 24 cmISBN:- 0749443820 (pbk.)
- 658.4056 REG
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.4056 REG (Browse shelf(Opens below)) | 1 | Available | 39002100301739 |
Enhanced descriptions from Syndetics:
'Clearly written and sympathetic without taking sides, this book could really make a difference for your company if the unexpected happens.'Marketing BusinessThe reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explores how to value it and provides practical guidelines for effective reputation management.This latest edition features new sections on the rise of the socially conscious consumer and the new non-government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Cola's launch of Dasani water and Shell oil reserves, as well as issue management models from organisations such as Daimler-Chrysler, Dow Chemicals and Westpac, the book charts how rapidly the reputation management agenda moves and yet how slowly business learns.
Previous ed.: 2002.
Published in association with the Institute of Public Relations.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Part 1 Risk Issues Management
- 1 Outside-in thinking
- Who can we trust?
- Consumer power and the rise of a non-governmental order
- Case study: SHAC attack Dealing with risk
- Case study: MMR Handling the organizational approach
- The advocacy approach
- Public consultation - building dialogue into the communications process
- The rise of the precautionary principle
- Case study: phthalates in toys
- Case study: mobile phones and radiation
- Summary
- 2 Issues management defined
- What is issues management?
- What about the sceptics?
- What is an issue?
- Who should practice issues management?
- What are the functions of issues management?
- Summary
- 3 Planning an issues management programme - an issues management model
- Issue lifecycle
- Case study: Norplant
- Case study: Monsanto wrecked brand and lost opportunity
- Case study: the pill panic, a lesson in over-caution
- Case study: ...In the goo' industry failing to learn the lessons
- Case study: Intel
- The importance of early action
- Case study: 24 Olympic scandals where now for world's greatest sporting event?
- Summary
- 4 CSR: the new moral code for doing business
- Introduction
- The growing business imperative
- What constitutes good socially responsible corporate behaviour
- New business values
- CSR best practice policy development and management
- Summary
- 5 An issue ignored is a crisis ensured
- Case study: decommissioning the Brent Spar - implications for a global industry
- Case study: mad cows and Englishmen - the story of BSE
- Case study: drug pricing in South Africa - the business perspective is not the only perspective
- Case study: CFCs - finding an essential breathing space
- Case study: Ford and Firestone - a management and communication failure
- 6 Implementing an issues management programme
- Examples of issue management models and processes
- Summary
- Part 2 Crisis Management
- 7 So it hits the fan - now what?
- Case study: supersonic disaster
- Business crises
- Case study: Sayonara Citibank
- How the mighty fall
- Case study: Challenger space shuttle tragedy
- Case study: Piper Alpha catastrophe
- Case study: Paddington rail disaster
- CEOs are not infallible
- Case study: Marks & Spencer
- Case study: can you be sure of Shell?
- Product-related crises
- Case study: the Tylenol tale
- Case study: what took the fizz out of Perrier
- Case study: Coca-Cola
- Who will have a crisis?
- What kind of crisis will happen?
- Summary
- 8 Perception is the reality
- A tale of three sorry tankers
- Summary
- 9 The media in crisis situations
- How JAL and British Midland got it right
- Gaining media support
- Case study: Hillsborough
- The media as an ally
- Case study: Thomas Cook coach crash
- Case study: Inghams Austria coach crash
- Monitoring the media
- Summary <