Management & business research / Mark Easterby-Smith, Richard Thorpe, Paul R. Jackson, Lena J. Jaspersen.

By:

Easterby-Smith, Mark

Contributor(s):

Material type: Text

TextPublisher: Los Angels, California : SAGE, 2018Edition: 6th edDescription: xxi, 440 p. : ill. ; 25 cmISBN:

9781526446954
1526446952

Other title:

Management and business research

Subject(s):

DDC classification:

650.072 EAS 23

Summary: The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'stop tip' for doing research successfully.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	650.072 EAS (Browse shelf(Opens below))	Available		39002100691295

Enhanced descriptions from Syndetics:

Get 24 months FREE access to an interactive eBook when purchasing the paperback* The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management.

New to This Edition:

Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations.

An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'top tip' for doing research successfully.The book is complemented by a FREE Interactive eBook and online resources including PowerPoint slides, datasets, multiple-choice questions, e-flashcards and links to additional online material.Suitable reading for any student carrying out a research project, dissertation or thesis in business and management.*Interactivity only available through the eBook included as part of paperback product (ISBN 9781526446954). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).

Includes bibliographical references and index.

The Sixth Edition continues to give students a comprehensive overview of what is needed to carry-out successful and effective research, with practical hands-on guidance on how to conduct a dissertation project or research thesis, in business and management. New to This Edition: Complimentary fully integrated interactive eBook version. Coverage of online data collection, netnography, big data and data visualization. Research philosophy in chapter 3 is further supported and enhanced by an author video overview available online and a pull out at the back of the book that gives a useful visual representation of each key component of the research process using a tree as a metaphor. Annotated further reading recommendations. An important new feature is the "Research in Action" textboxes, which consist of engaging accounts of real-world research experiences from academics, practitioners and students. Examples include measuring the impact of development programmes on Chinese rural communities, and qualitative data being used to measure the experiences of UK taxi drivers. Each contributor has also given a practical 'stop tip' for doing research successfully.