Packaging makeovers : graphic redesign for market change / Stacey King-Gordon.

By:

King-Gordon, Stacey

Material type: Text

TextPublication details: Gloucester, Mass. : Rockport Publishers, c2005.Description: 160 p. : ill. ( some col.) ; 29 cmISBN:

1592531105
9781592531103

Subject(s):

DDC classification:

658.564 KIN

Online resources:

Table of contents

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	658.564 KIN (Browse shelf(Opens below))	1	Available		39002000163775

Enhanced descriptions from Syndetics:

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.

Author notes provided by Syndetics

Stacey King Gordon is a writer who helped found Professional Jeweler magazine and authored Magazine Design That Works. She is also a frequent contributor to HOW and I.D. magazines. She lives in Oakland, California.